Benetton controversial campaign

24 Nov

Credits

Presenter: Natasha Smith

Camera/sound: Emma Webster/Raïssa Ioussouf

This is the first package I made for the TV news show The World Tonight. It features the launch of Benetton Unhate campaign in which world leaders such as Angela Merkel and Nicolas Sarkozy are locking lips. This isn’t the first time that the clothing company discloses controversial adverts.

However, the brand went a step too far for the Vatican who has been offended by an image showing Pope Benedict XVI kissing the Egyptian imam Ahmed el Tayyeb. Facing the prospect of legal action, Benetton had to remove the provocative picture. 

The Unhate campaign also includes a video that you can watch here:

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